← All work
Collaboration
Created in partnership with Melissa Wilhelm at The More Seekers.
Naming, logo, copy, TV and radio
A new kind of bank accountKasasa.
Banking is a category nobody gets excited about. So we gave it a name worth repeating and ads people actually wanted to watch.
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What I did
Everything from the name up: the naming, the logo and the strategy, then every word of copy. I concepted the TV and saw it all the way through production, and wrote the radio too.
The work
