An In The Verdant Field client. Strategy and creative by me.
Strategy, website and the 2027 season
Handcrafted kimonos from CaliforniaKimono Cowboys.
A cult festival brand that kept selling out on word of mouth alone. The demand was there. The infrastructure wasn't.
Visit kimonocowboys.com ↗The challenge
Kimono Cowboys had what every brand dreams of: people hunting down the booth and influencers wearing the pieces without being asked. The website just hadn't caught up, so the hottest buyers kept hitting dead ends.
What I did
A growth strategy and competitive landscape first. Then a full Shopify rebuild: the design brief, the site structure and every word of copy. I gave the brand a voice as handcrafted as the garments, quiet, precise and never shouting, built around the line Cut from a different cloth. Then a social content plan built entirely from photography they already had.
What's next
We're now working on the 2027 season together.
The work
What I brought
- Growth strategy
- Competitive landscape
- Brand voice
- Website copy
- Shopify rebuild
- Social content plan
- Season planning