← All work
My agency
An In The Verdant Field client. Strategy and creative by me.
Brand identity, can system and deck
Clean metabolic energyMiDr1v3.
A clean metabolic energy drink that needed to look as sharp as it performed.
6Can colorways in one system
M
The brief
A new energy drink with a clean formula and a performance story, walking into the most crowded fridge in the store. Having built Vuka from a blank page, I know exactly how loud that fridge is.
What I did
The identity and a can system in six colors that holds together on shelf, then the imagery for the deck, built around the three things the drink was for: endurance, performance and flavor.
The work
