Created while I was Director of Marketing for The Bureau of Small Projects, on behalf of SRVD.
Positioning and founder story
Serious cocktails, playful spiritSRVD.
A woman-led cocktail brand out of Lagos, built with one big ambition: to become the first global beverage brand of African origin.
Visit instagram.com/srvd_cocktails ↗What I did
Shaped the positioning and the founder story. Rounds of value propositions, a final Value Proposition and Messaging Guide, and a Company Story tracing the founder's path from brand ambassador to mobile bar to canned cocktails.
And then it launched
SRVD is out in the world now: ready to serve cans and pouches, a mobile bar and a mixology academy, pouring across Lagos and Abuja.
The work
What I brought
- Value proposition
- Messaging guide
- Founder story
- Company story
This work was created for The Bureau of Small Projects, on behalf of SRVD. All rights belong to the agency and the client.