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My own company

Founded and built by me.

Founder · 2011 to 2013

Born at a marathonTough Girl Tutus.

I wore a tutu in the New York Marathon on Halloween and realized every woman at the finish line wanted one.

2011Founded
2013Sold

What I did

Named the brand, designed the full product line, managed manufacturing, and ran all of the branding, marketing and eCommerce.

The result

A brand with a flounce in its step, sold in 2013.

What I brought

  • Naming
  • Product design
  • Manufacturing
  • Branding
  • Marketing
  • eCommerce
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