Created while I was Director of Marketing for The Bureau of Small Projects, on behalf of NOLIQ.
Positioning, messaging and launch
Non-alcoholic canned cocktailsNOLIQ.
A great product in a crowded new category, and a founder who needed a clear position and a plan to launch it.
What I did
Landscape analysis and category research, then the value proposition and a messaging guide, and finally a full Brand Launch Toolkit: an audience of 25 to 44 year olds, mostly women, a launch timed to Dry January, owned then earned then paid media, Instagram, TikTok, email journeys, SEO keywords, a 12-month content calendar and retailer tools. My value proposition copy ran on the NOLIQ website.
The extra edge
I also handed NOLIQ the sell sheets, retailer deck and training materials I built for Vuka to use as working templates. That's operator experience most agencies simply can't offer.
The work
What I brought
- Category research
- Value proposition
- Messaging guide
- Brand Launch Toolkit
- Content calendar
- Retailer tools
This work was created for The Bureau of Small Projects, on behalf of NOLIQ. All rights belong to the agency and the client.