Created through Two Sides Consulting, on behalf of Viridos.
Rebrand, creative direction and communications
Formerly Synthetic GenomicsViridos.
Renaming a biotech company means changing everything at once.
The challenge
When Synthetic Genomics became Viridos, an algal biofuel company, every touchpoint had to change in step.
What I did
I directed the rebrand end to end: hiring and managing the freelance team, acting as client liaison, and running communications strategy. The work covered logo refinement, a new website, social media strategy and setup, digital asset management, email signatures and a launch giveaway.
The work
What I brought
- Creative direction
- Project management
- Communications strategy
- Website
- Social setup
Logo refinement by Marcel Venter, website design by Marffa, copy by Kenneth Windsor.
This work was created for Two Sides Consulting, on behalf of Viridos. All rights belong to the agency and the client.